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©2018 BY GRACIE DEALE

EXPERIENCE

HEAD OF SOCIAL AND EVENTS, ROCKITWORKIT 

  • REMOTE CLIENT WORK
    - Assisted the founder with the launch of the new fitness app, RockItWorkIt, and established social media accounts to promote awareness
    - Achieved a considerable following on Instagram (from 0 to over 7k in 8 months)
    - Curate brand voice and image, post original content (images and video), and engage followers
    - Track and analyze social metrics to inform future content and ensure effectiveness
    - Sign up providers / users at events and increase app downloads

COFOUNDER, BUSINESS DEVELOPMENT, JACARANDA LIVING 

  • REMOTE CLIENT WORK

- Consult with the team on their branding and social media strategy
- Manage the social media initiatives across Facebook, Instagram, Twitter, LinkedIn, and Pinterest
- Create, run and analyze paid marketing ads
- Determine strong keyword strategy to optimize SEO; manage the digital marketing and SEO company to ensure all blogs are on brand, and that paid/unpaid ads and AdWord campaigns are successful
- Provide analytical reports from Google Analytics and social insights to maximize brand growth and ROI
- Assist at trade shows with structure of booth set up, product placement, and writing orders

SOCIAL MEDIA MANAGER, NATORI 

Oct 2015 - Nov 2017

  • Content Strategy

- Assisted highly acclaimed lingerie and ready-to-wear designer, Josie Natori, with social media plan and seasonal campaigns in studio + offsite.

- Increased Instagram following (by 60%) through influencer marketing, paid ads & strong content.

  • Influencer Marketing

- Fostered relationships with well-known influencers (Emily Schuman, Tash Oakley, Khloe Kardashian and Whitney Port) through direct engagement, product gifting, and personal invitations to NYFW.

- Under my direction and management of PR’s social media budget, my influencer partnerships drove millions of impressions and amplified the brand’s reputation.

  • Events & Collaborations

- Pitched and successfully executed “Natori Caftan Day” in May 2017, which resulted in 54% increase in caftan sales. I built relationships with 150 micro-influencers who posted wearing a Natori caftan.

  • Public Relations

- Pitched and emailed editors weekly to secure consistent press placements at top publications including Vogue, Harper’s Bazaar, W Magazine, and Cosmopolitan.

Academic Achievements

EDUCATION

TRINITY COLLEGE

2009-2013

Graduated with Bachelor of Arts Degree, Creative Writing

NEW YORK UNIVERSITY

THE NEW SCHOOL

2018

Graphic Design course at Parsons

2016

Received certificate in Digital Marketing at NYU

BOSTON COLLEGE

2014

Completed PR & Marketing Course with submission of case study and final portfolio

2016